This website is intended for "swing voters", or for people who are interested in "swing voters". "Swing voters" are the undecided - unlike the vast majority of Americans, they have not yet made up their minds who they might vote for in the upcoming Presidential Election. Many may not decide in time to cast their ballot - and that couldn't be a good thing.

Information can be difficult for the undecided to find. Mass-media tends to cater to their audience, and, given that there are a whole lot more people who either love Bush or hate Bush, will not waste their precious resources catering to the desires of 'swing voters'.

Large media outlets in the US tend to present a very un-balanced, pro-Bush stance. The reasons for this are varied, and will be examined in some of the articles posted at Undecided.com. Small, independant media outlets tend to present a very un-balanced, anti-Bush stance, perhaps because that gives them the opportunity to cater to the other very large group of voters, those who may feel alienated by Big Media.

In any case, it can seem to undecided voters that there is no debate, there are no issues to discuss, there are only sound-bites that attack or praise the candidates. Why bother to vote, if all you can find to influence your decision at the ballot box are sound bites and firmly rooted opinions?

So we hope to present something useful and different with Undecided.com. We will look at the factors which contribute to low voter turnout, the despair that leads so many voters to not even care who to vote for, and look at some of the issues and events that could help 'swing voters' feel informed, but that other media outlets don't feel express the interests of their target audience.

Undecided voters dwindle in ranks
Most political experts say voters who are still undecided at this late stage usually vote against the incumbent, if they vote at all. That would spell trouble for Bush.
By Sergio Bustos	Read more...

Myths of the Undecided
There's a great deal of controversy about how undecided voters make up their minds in the final week. For years, political professionals have told us that undecided voters "break for the challenger."
By John Podhoretz	Read more...

Ultimate choice will be made by undecideds
"The real issue is whether they'll vote. They ultimately may not vote," independent pollster John Zogby said after conducting focus groups for Knight Ridder with dozens of uncommitted voters in five swing states.
By Steven Thomma	Read more...

Women key 'undecided' demographic
Sixty percent of undecided voters are women and the U.S. elections could turn on their participation
United Press International	Read more...

The Ten-Percent Solution
Preaching to the choir will not grow the congregation... Unless we start talking with and listening to our undecided friends and neighbors, we could find ourselves with four more years to find the right solution.
By Todd Huffman	Read more...

Presidential Elections Should Be for All of Us
If you feel like your issues and concerns are being ignored, chances are it's because you live in the wrong state and/or are not part of the faceless slice of undecided swing voters.
By Rob Richie and Steven Hill	Read more...

Swing voters are indignant, not indecisive
The highly coveted swing vote is in an angry mood. Undecided often equates to unenthused. Now, they look at the national leadership choices and think: Undesirable.
By C.T. BOWEN	Read more...

Undecided likely will decide '04 outcome
...one common theme among undecided voters is that the current barrage about politics is having little impact on them, whether it comes from friends and family, the news media or television ads.
By Steven Thomma	Read more...

The making of the next Al Gore
Then there are the undecideds, who are not really undecided. They've decided that they are willing to consider replacing the president, but only for somebody who would be an improvement.
By Mickey Edwards	Read more...

4 years later, nation still split
The Pew Research Center estimates the number of swing voters - those who are undecided or only leaning toward one candidate - at about 30%.
By HELEN KENNEDY	Read more...

My Soccer Mom Can Beat Up Your NASCAR Dad
Each party, each special interest claims its group will be this year's key swing vote -- the one to watch, the one to cater to, the one to nab.
By Bonnie Erbe	Read more...

Speculation that ‘NASCAR Dads’ Will Decide the 2004 Vote May Be Off Track
The president's visit to Daytona this weekend raises inevitable discussions of the latest alleged swing voters, "NASCAR dads." We say: Throttle back.
By Gary Langer	Read more...

Independant Voters to be Key to 2004 Election
...independents - those 10 million to 15 million voters who don't lean strongly toward either party - still hold the power to decide a close election.
KFMB-TV	Read more...

One factor the Fed ignores - we hope
It's the nagging question that comes up every four years: Does the Federal Reserve try to influence presidential elections?
David R Francis	Read more...

Read more in the archives.